Starting with the client's input
Betina, the director, sent me some ideas she already got for her logo. They were mostly typographic, with thin lines, some of them had the initials. She had a preference for a light blue colour.
Keywords
I started with some keywords to work with: Water, Home, Keyhole, Door, Room.
I always use black & white when I work on the first options to focus on the shape.
Trying with the initials
I modified the wave shape to look more like a letter P, then I duplicate it and mirrored to also look like a letter S.
Showing the options to my client
I added the name and slogan using a clear serif fonts for the keyhole + waves options and send them to Betina.
My client's input
My client sent me the option she liked the best, which was the keyhole with the wave inside and mentioned she would like to use the PS inside a circle.
She also had a new idea: There is a bridge you can see from Port Suites, which is a symbol of the town. It is called "“Lillebælt”", "Little Belt" in Danish. Betina wanted to include the bridge inside the keyhole.
The bridge
She sent me a photo of the bridge that I traced to see how it would look like in our logo and sent her some options.
Standing
As the bridge has many details, it is difficult to see what the real shape is inside the little lock, so I worked on some other options where the bridge is a part of the identity, a supporting graphic element and not necessarily a part of the logo.
Help to decide
Betina liked both ideas, now was time to bring colour to help decide!
I designed two options for business cards, which I always include as part of the pack for Brand Identity Design. Now that we have a clearer idea for the shape of the logo, it is time to bring it to real life, that's why I normally work the colour options in this step, it helps a lot to decide between two options seeing the logo applied in a real element, a business card in this case.
I designed two options for business cards, which I always include as part of the pack for Brand Identity Design. Now that we have a clearer idea for the shape of the logo, it is time to bring it to real life, that's why I normally work the colour options in this step, it helps a lot to decide between two options seeing the logo applied in a real element, a business card in this case.
Delivery
My client decided to use the option where the bridge is an essencial part of the logo and also as a complementary graphic element.
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