The client contacted me to help unify and refresh their branding design. I started with the logo and suggested some modifications and adjustments to improve legibility.
Black can be too formal
I also suggested using a dark blue colour for the logo and replace the black to bring joy.
I added different organic shapes and colourful elements to bring dynamism and freedom to the brand.
I suggested different shades to their basic colour scheme palette and added a new orange tone.
Social Media Imagery
I also suggested different ways for the logo to be present on their imagery for social media.
Internal forms design
Music Materials Guide Design